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Strategy is all about mapping the future direction of your business.
Some strategies take a simple "Follow your nose" approach.
Other consider various options.
But most strategies say more about what an organisation did last year.
Wouldn't it be nice predict the future -
to have a sure-fire strategy.
But no-one can predict the future.
You need a risk-based strategy
To understand the risks is to understand your strategy.
If you understand your strategy, you will know how to implement it -
which tactics to employ to achieve your goals -
to be able to steer your company through the rapids of time.
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